Built for the creator in the inbox
You are running a business. Your tools should act like it.
With no manager and no lawyer, you are the talent, the negotiator, the ops team and the legal department on the same afternoon. Crubo takes the parts that quietly cost you money.
Easy to miss, expensive to ignore
Perpetual usage, priced at zero
A $400 post can hand a brand months of paid-media rights it never paid for. If the term reads “perpetual,” they can run it as an ad for years. That is a licensing deal wearing a content deal’s price tag, and nothing in the deal flags it.
A conflict you signed three months ago
An inbox cannot compare two contracts to each other, so the category overlap stays invisible until a brand’s legal team finds it. By then, you are the one explaining.
The window that closed while you were shooting
Approval dates, posting windows, a Net-30 that turns out to be Net-90. Miss one and it costs you money or a relationship.
Exclusivity that ended without telling you
Nothing marks the day a restriction lifts. So you keep turning down work in a category you have been free to take for six weeks.
You reprice from scratch every time
You’ve priced this kind of deal before, but nothing carries the number forward, so you start from their opening bid instead of yours.
Their mistake can become your bill
Hidden legal obligations can cost far more than the campaign pays. Crubo spots these one-sided clauses and brings them to your attention before you sign.
Six ways a deal quietly goes sideways. Now you’ll see each one coming.
From the moment a brand emails you to the day their rights expire.
Same deal, two systems
See the difference
Same brand, same contract, same week. The only difference is whether anything was keeping track.
- Deal terms buried in a Gmail thread
- Deadlines in a Notes app you last opened in March
- Invoices retyped from scratch every time
- Rights status: honestly, no idea
- A posting window you found out about late
- A perpetual-rights grant you skimmed past
- Every clause extracted and sourced
- Deadlines already on your calendar
- Invoice generated from the deal itself
- Rights ledger current to today
- Posting window on your calendar, alerts before it opens and closes
- Rights grab flagged before you signed
A worked example
One offer, start to finish
Mara · wellness creator · 62K followers · no manager
The offer lands
Petal Grove Co. emails: $1,200 for two Reels, perpetual organic usage, 60 days of paid media, and an exclusivity clause covering the whole herbal tea category.
The conflict surfaces
Before Mara has finished reading, Crubo flags it: she signed a wellness supplement collab five weeks ago with a 60-day category exclusivity still running, and herbal tea sits inside it.
The terms get priced
Perpetual organic usage is underpriced at this reach, and 60 days of paid media belongs on its own line, since paid usage is often the most valuable grant in the deal. Three leverage points come back: cap the rights, itemize the usage fee, and move the start date past the exclusivity she already signed.
The counter gets drafted
Organic rights capped at 12 months, the paid-media fee itemized, posting pushed until her current exclusivity ends in 25 days, rate at $1,600. Mara softens two sentences, adds one of her own, and sends it herself.
The deal goes live
Signed at $1,475. The calendar fills in: posting window, approval deadline, exclusivity end, rights expiry, each with an alert 14 days out. The invoice is one click from the deal.
IN YOUR FAVOR
$275 more, a capped grant instead of a forever one, and no breach of the deal she’d already signed.
The rate bump is the part you notice. The capped rights and staying clear of the deal she’d already signed are what matter the next time a competitor asks.
When brands come to you first
One link in your bio does the pitching.
Your media kit lives at one link, keeps your rates for the brands you approve, and turns every download into a lead.