The creator deal operating system
Own your deals.
Not just your content.
Crubo prices the deal, breaks down the contract, and keeps track of what rights you granted to brands and when they expire. See what your next deal's actually worth.
- Free plan, no card
- 3 free deal analyses
What should this pay?
SampleNicole Bailey
Food & cooking · Creator Profile applied
Usage rights
- Base post$400
- Paid usage$150
- Exclusivity$100
Example only. Your real number takes into account your Creator Profile and the unique terms of the deal.
Built for deals that arrive from
The problem
There’s more to a deal than the price. The rest is in the terms.
Rights priced at zero
A $500 reel can grant worldwide paid-media rights forever, and nothing in the contract says so.
Conflicts you can’t see
An inbox can’t compare two contracts, so a category overlap stays invisible until a brand’s legal team finds it.
Deadlines with no owner
Posting windows, Net-90 hiding as Net-30, exclusivity that lifts without telling you. Miss one and it’s money or a relationship.
One cause:
you can’t hold every term in your head. Crubo can.
The rate engine
Eight things decide what a deal is worth. Reach is one of them.
Most rate advice stops at follower count, which is why most creators underprice the parts that actually cost them. Every factor below is a real term in the engine, with the real number attached.
Platform and format
A Reel, a Story set, a TikTok and a YouTube integration have four different base rates. The engine starts from the one you are actually being asked for.
Your reach
Bigger audiences move the number up — but reach is one input, not the whole story.
Your niche
Some audiences convert better for brands than others, and your rate should reflect that. Crubo factors your niche into the number instead of treating every creator the same.
Your credentials
If you’re qualified to say it, the endorsement’s worth more — a doctor, a lawyer, a registered dietitian. Crubo prices that in.
The rights they want
Organic use, paid media, whitelisting — each one’s a separate grant, and each adds to the number. They’re line items, not freebies.
How long they hold them
The longer a brand keeps the rights, the more it’s worth — and “perpetual” means forever, so it’s priced like it. Crubo scales the number to the term.
The exclusivity window
Locking you out of a whole category has a real cost — the longer the window, the higher it climbs. It’s the line creators most often give away for free, and the one Crubo makes sure you charge for.
What you have actually been paid
Every deal you’ve done builds your baseline, so your rate reflects what you’ve actually been paid — not a guess.
Petal Grove Co.
Wellness · received today
Crubo’s Take
Perpetual rights for a flat fee is the thing to fix here. Push for a 12-month cap and price the paid media on its own — that’s worth more than a bump on the rate.
Informational, not legal advice.
Then read the contract
Negotiate the terms like you negotiated the rate
That same offer, read properly. Every term sorted into commercial, rights, control, risk and restrictive — each one citing the line it came from, and priced against what you just worked out it should be worth.
- Perpetual worldwide usage, at a one-post fee
- Ninety days of paid media, itemized separately
- A category lockout wider than the product
What Crubo does
Read it. Track it. Defend it.
Three jobs, in the order a deal actually happens.
Read
Every clause, in your language
Paste a DM, forward the email, or drop the PDF. Crubo breaks it into five categories — commercial, rights, control, risk, restrictive — and points to the line each term came from. Not a summary. A structured record you can argue with.
Track
Dates that place themselves
Mark a deal active and the dates land on a calendar: content due, posting window, payment terms, exclusivity end, rights expiry. Export the .ics once and it lives in the calendar you already check.
Defend
Checked against everything you signed
Each new offer runs against your whole deal history. Category overlaps and rights collisions surface while you are still deciding — which is the one moment the information is worth anything.
Inside the product
Everything your deals need, in one place.
Every deal you add makes the next one easier to figure out. That’s the thing a chat can’t do.
Pricing
A price with a reason behind it.
Tell Crubo about a deal and get a fair range — based on the work, the usage, and your profile. Full transparency on how the number’s built, so you can back it up when you reply.
Your rate card
Built from 14 logged deals and your rate-card floors.
Review
Know if a deal’s any good.
Crubo gives you a quick read — solid, or worth pushing back on — and points to the terms worth negotiating.
Crubo’s Take
Two things here would cost you later. Both are worth pushing back on before you sign.
Informational, not legal advice.
Overlaps
Catch the overlap before you sign.
Said yes to something exclusive with a snack brand back in March? Crubo flags it before you agree to a similar deal now — even when the two contracts word it differently.
Conflict scan
Exclusivity overlap
Petal Grove’s herbal tea exclusivity falls inside the wellness category locked by GreenLeaf on Jun 12.
Rights
See what you gave away, and for how long.
Organic, paid, whitelisting — Crubo lays out what each brand can do with your content and tracks when it expires.
Content rights
Invoices
The invoice writes itself.
Mark a deal done and Crubo builds the invoice from it — brand, deliverables and amount already filled in. Every payment lands in one revenue view, so you can see what actually pays.
Invoice · Petal Grove
Generated from the deal — nothing retyped.
Leads
Never let the pipeline go empty.
Crubo watches your own deals for rights about to lapse, spots partners worth circling back to, and looks outward for brands in your niche you haven’t worked with yet — then pulls them into one shortlist of who to reach out to next, with the opening note drafted.
Leads · your next deals
"Hi — the usage from our last collab wraps in two weeks. Want to line up the next run before it lapses?"
From your history, your expiring rights, and brands in your niche.
One record
Every deal you’ve ever signed, in one list
Not a folder of PDFs and a calendar you keep meaning to fill in. A record that knows what each deal said, what it is worth, what is still owed, and what it stops you doing.
- Verdict and payment status on every row
- Deadlines rolled up across the whole list
- Search by brand, category, or what you were paid
Food
Supplements
Cookware
Wellness
Upcoming
A $500 deal can sign away another $500 in usage rights — and you’d only find out when it runs as an ad a year later. That’s the gap Crubo was built to close.
How it works
Three steps, starting with whatever you’ve already got.
There is no import, no integration to configure, and no spreadsheet template to fill in first.
- 01
Send it over
Paste the DM, forward the email to your Crubo address, upload the PDF, or type it in by hand. Screenshots and scans work too.
- 02
Read Crubo’s Take
Every clause extracted and sourced, priced through a creator lens, checked against every deal you have already signed.
- 03
Counter, sign, get paid
Send the counter in your own words. Mark it signed and the calendar, the rights ledger and the invoice build themselves.
Straight answers
Questions worth asking first
Crubo is an informational tool, not legal advice. It helps you understand your deals, but you should always run important decisions past a lawyer.
Only when you approve it. Crubo drafts replies and counters for you to review, and nothing is sent until you approve that exact message. It never sends anything on its own.
That’s fine. Drop in a screenshot or a photo and Crubo pulls the text right out of it.
Yes. Your contracts are encrypted, and we never sell or share them. You stay in control — export or delete everything whenever you want.
Nope. The free plan doesn’t need one. Add a card only if you decide to upgrade.
Plan and billing questions live on .